
By Jamal Elabiad
It’s regrettable that Nichane, a Moroccan Darija magazine, will no longer be on display in Moroccan kiosks. Ahmed Benshemsi, publisher of Moroccan magazines TelQuel and Nichane, attributed the death of Nichane to a sustained advertising boycott launched in August 2009 by pro-government companies. That means he blamed “the highest circles of power” in Morocco for the closure of his magazine.
But Benshemsi has not presented till now any evidence to support his allegation and convince us of the idea that it's the Makhzen that lies behind Nichane bankruptcy. The question we should ask while waiting for Benshemsi's evidence is what really forced Nichane to go bankrupt? By the way, waiting for Benshemsi's evidence is like waiting for Godot!
As far as I am concerned, what led to the closure of Nichane (which means "straighforward" or "direct") is the fact that readers got tired of the trivial topics the magazine usually shed light on such as homosexuality, gay rights, sex, and witchcraft. Advertisers, therefore, couldn't place their ads in a magazine whose readership was in decline. It's common-knowledge that it's readers, not ads that guarantee the continuity and success of a newspaper or magazine. Benshemsi no doubt thinks otherwise. And this is why Nichane had no other choice, but to go bankrupt.
It's true that Nichane did shine light on the royalty, but the conclusion one comes to after reading the cover stories Nichane devoted to the royal family is the fact that the magazine just turned to "copy and paste" from other magazines and new Web sites that, before Nichane, discussed issues related to the monarchy. In other terms, Nichane came with almost nothing new when it comes to its cover stories about the royal family.
When a Moroccan journalist asked on Facebook a few days ago what I thought of Nichane, I told him that I boycotted reading the magazine for several reasons. For instance, Nichane is amongst the Moroccan magazines aiming at tarnishing the image of Morocco and Moroccans around the world, and also serving the interests of France in Morocco. It's Nichane's cover stories on prostitution and sex that led the Saudi authorities to ban young Moroccan women from travelling to Mecca to perform the Umrah on the grounds that they "may have something else in mind." I am sorry to say that "something else" refers to prostitution and pimping.
Nobody can deny the existence of prostitution in Morocco, but for Nichane, prostitution in Morocco is a norm, not an exception. That means most Moroccan women are prostitutes or on their way to become so. What's more, I agreed100% with a famous Hespress columnist when he wrote that it's some Moroccan magazines and newspapers to blame for the shameful way Moroccan women were depicted in Bu Qatada and Bu Nabeel, a popular Kuwaiti comedy series. Nichane, no doubt, is an example in point. How Nichane serves the interests of France in Morocco is a topic for another time!
Finally, my advice to Ahmed Benshemsi is that it's readers, not advertisers that lie behind the survival of a newspaper or magazine. Think of Alamassae.
